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Urban Minerals Urban Heart Mineral Makeup

Regular price $46.00

Fair. Olive. Tan. Yellow Undertone.

Urban Heart is our Loose Mineral Foundation best for those who have a lighter tan skin tone and light features. The women who can wear it will generally have warm golden tones to their skin. It's funny, this particular shade was made for a lovely friend of ours of Tanzanian and Ugandan heritage with roots in India, but as you can see from our beautiful model, the shade speaks to so many beautiful people, regardless of ethnicity or geography! That means really only one thing to us here - that along with your natural lighter complexion, you must be a sun lover too! We're all one!


Here at Urban Minerals, we've chosen packaging that allows you to dispense the product in a controlled way. So go ahead, unlock that sifter baby and tap it once into the lid.

Next, take your powder foundation brush or kabuki brush depending on the coverage you're looking for and use the cap to swirl the product into the bristles. This picks up your desired amount and then always make sure to tap off excess so you don't get unappealing streaks and starting on the outside of the face start circling the brush in round movements towards the centre of the face. A great way to get flawless coverage is to make a few passes like this and then do one large circle of the face ending in the centre. We always do this and it makes all the difference.


Serecite, Zinc Oxide, Boron Nitride, Titanium Dioxide, Silica, Urtica Dioica (Nettle Root) extract, Hippophae Rhamnoides (Sea Buckthorn) extract, Salix Alba (White Willow Bark) extract, Organic Aloe Barbadensis (Aloe Vera) extract, Organic Althaea Officinalis (Marshmallow) Root Powder, Organic Matricaria recutita (Chamomile) extract, Organic Calendula Officinalis (Calendula) extract, Rosmarinus Officinalis (Rosemary) Leaf Extract (CO2)




30 g

This is the cure.

Store location

719 Queen St West
Toronto On
M6J 1E4 Canada



Tuesday to Saturday:
Sunday: 11:30am - 5:00pm
Monday: Closed